Maximise your online marketing potential with Bookem

Bookem can help you increase your online visibility and drive more online bookings. Here are a few proven ways to optimise your website, attract more clients, and measure your marketing performance effectively using Bookem.

1. Create a dedicated bookings page on your website

Make it easy for potential clients to find and use your online booking system. When someone searches for your business on Google, your booking link should ideally appear as a direct result.

How to improve visibility:

1. Create a dedicated page on your website titled something like ‘Book now’ or ‘Book here’
2. Embed your Bookem online booking page on this new page (here's how)
3. Make sure the page is visible to everyone and not hidden, so that Google can find it and show it in search results

Benefits:

• Allows clients to find and access your booking link directly from Google
• Allows clients to find and access your booking link directly from GoogleLets you share your website booking page link (e.g.https://yourbusiness.com/bookonline) in places like your email signature, newsletters, or social media
• Keeps the entire booking experience on your own domain
• Enables tracking of user behaviour via Google Analytics, Meta Pixel, or other tools, so you can measure what’s working

💡 Pro-tip:

Configure your tracking IDs in Bookem and verify tracking with a completed test booking. See Manage tracking analytics settings.

2. Improve your booking call-to-actions (CTAs)

How to increase conversion rates with well-placed CTAs:

• Add a prominent ‘Book now’ button in your website’s navigation menu (here's how)
• Link this button to your dedicated bookings page (not a pop-up or external domain)
• Use your website pop-up modal sparingly, ideally for specific calls to action within service pages or home page sections

💡 Pro-tip:

You might also include a dedicated CTA for something like ‘Book a free 15 minute video consultation’. Offers like these are low-commitment and can help new or hesitant clients take the first step.

3. Customise your service icons

Enhance your online booking by updating service icons to better reflect your brand with small changes that boost confidence and reinforce identity.

How to update service icons:

• Go to Settings > Services
• Select the service you’d like to customise
• Upload a relevant icon or image that matches your business branding

4. Enable campaign performance tracking

Configure Google Analytics, Google Tag Manager or Meta Pixel in Bookem to track supported booking-page activity. You can use a standalone booking page or embed Bookem on your website.

Use UTM parameters on campaign links to identify their source, medium and campaign. Verify completed-booking events in your analytics platform before relying on conversion reports.

Some insights require additional data or configuration:

• Cost per booking requires advertising spend and matching booking attribution. A service breakdown also requires service data and a defined method for allocating spend.
• Booking trends by service, location or team member require Bookem booking data or explicitly configured analytics events.
• New versus returning clients requires booking history. Analytics tools’ new versus returning users do not establish whether someone is a new client.

Bookem stores available attribution against individual online bookings. The current documented access methods are the API and webhooks; installing analytics alone does not provide every report described above.

See Manage tracking analytics settings for online bookings on Bookem for configuration and campaign-attribution access instructions.

Need assistance?

We’re happy to assist or connect you with a trusted marketing provider experienced in running campaigns and setting up accurate tracking with Bookem and Google Analytics.

Learn more

• How to take bookings directly from your website: Embedding Bookem
• How to add a Book now button to your website